In what ways does your media product use, challenge or develop the existing forms and conventions of real media products?

The music video genre is quite restrictive on two counts:

1 - there are a set of conventions for the music video itselft

&

2 - there are a set of conventions for the genre itself.

In order to create a successful music video, which I believe we have done, one has to use the conventions to avoid making a mess.

Music Video:

This post shows the 'Conventions of a Music Videos'

[include a video showing the conventions used]

Genre:

There is also an extensive list of conventions associated with the genre of your music video, in this case 'Alternative Rock'. I did copius amounts of research into the conventions of the genre we chose in order to gain a good understanding of what should be included in our final media texts, to create a product that is autentic to the genre.

[include a video showing the conventions used]

I also studied the conventions of a digipack and magazine advert to create realistic products.