Conventions of Genre

1- bleak colours often black, white and grey to match the bleak/melancholy theme of the music video.
2- audience on screen bands show their audiences in the video to show how popular they are and how successful they are, it also tells the viewers how to react to the music.
3- strobe effects flashing lights or flashes in editing.
4- slow motion to build tension and excitement.
5- 'stripped back'/simple style artists don't tell big stories in their music videos, pick out the theme of the music or portray their inspiration for the song.
6- camera in audience adoring perspective on artists, also make the viewer at home feel like they are in the auditorium with their favourite band.
7- cutaways to help tell story or location.
8- head banging the stereotypical dance move for the young audience in this genre.
9- plain dress sense quite conservative and withdrawn in terms of colour (black), nothing particularly outlandish or lively.
10- quick cuts to create excitement.
11- OTT performance extravagant, almost theatrical, when it comes to performing instruments to make video more visually interesting.