cutaways - to other instruments, band members, location: tells the story of the song
thematic exploration - create a texture to the video based on what the song is about, and the themes within
over cutting - many short shots, in time with the music? (Rhythmic Editing)
close ups - show us the artist and perhaps band members. Gauge the emotions of the video
tracking shots - essential, gives the feeling of being in the video itself, much more interesting than static camera.
transitions - cut, fade, wipe, whip pan, jump cut, flash - in time with what is happening in the video (eg; fast cuts match a fast beat or flash to create a strobing effect)
wardrobe change - 'pads' out the video, gives a sense of time also implies the artist is quite rich as he/she can afford lots of clothes
location change - makes the video seem more epic, the more locations the larger the scale. Also adds a sense of time
shots of fans/audience - shows how popular the group is if they have lots of adoring fans screaming and having a good time at their performance
recorded 'as live' - could be at a gig, as if the audience is at a gig even if they aren't
performance - may have backing dancers doing a performance to the song
close up of instruments - used for cutaways, background to how the music is played?
camera angles - tilted, bird's eye, wide, close up etc. - to cover all of the artist so the video can be really interactive with the artist
From this data you can tell:
