What have you learned from your audience feedback?

At the start of this advanced portfolio I carried out some audience research, results here, to look at how consuption of music videos has changed. I found that most people still watched music videos, which was positive as it potentially means that the genre of music video will be around for many years to come. I also found that mediums like YouTube and digital television also increased consuption and curiosity about new music products. Obviously, music videos are a key promotional tool and it is clear from the research.

With respect to my genre of 'Alternative Rock' some more genre specific research would have been useful - for example asking audience samples: 'what do you expect from a music video in the Alternative Rock genre', 'how influenced are you by the genre, and the style of the videos in it?', 'do you buy digipacks - what do you expect from a digipack & magazine advertisement in the 21st century?' As this would have generated answers that would have directly influenced the look, style and theme of my project, as it give direct audience feedback and concerns about their favourite genre as they are the ones who know it best - rather than the initial research carried out.

However, from the research I found that the genre appeals mainly to male audiences, which we sort of already knew, but it made us focus more on a male audience than a female one - ie, the band isn't made up of stereotypical 'pretty boys', and the theme of the album is based exclusively on the music rather than looks or love etc. - factors which normally entice a female audience and switch off a male one.