Thursday, 3 March 2011

In what ways does your media product use, challenge or develop existing forms and conventions of real media products?

Develop
Throughout the coursework tasks we tried to develop and personalise the forms and conventions as much as possible. One example of this is the style of editing we used. After making our song choice, one overriding feature was the jaunty beat. We tried to use Goodwin's theory of 'Illustration', so there is a lot of cutting to the beat of the music. One technique I particularly liked was assembling a clip, cutting it up to the beat and then rearranging the order, which we used frequently in the video. This was because it creates a sense of disorientation and jauntiness that fit perfectly with our song choice and the visual style of the music video.

2 comments:

  1. This is good but its only one point, you need to write more about other conventions you used within in your video and also talk about how you used them in your ancillary tasks.

    Will

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  2. Again, you need visual material.

    Also I think that you could write more about using conventions- lipsynching, close ups, band performing... you have not really discussed the basics of music video.

    MCU

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