How did you use media technologies in the construction and research, planning and evaluation stages?

Final Cut

To edit the footage in the construction stage we used the FinalCut programme. It was a more complex programme than iMovie, as it is more industry standard and had various applications that are not available on iMovie - like the 'Chroma Key' tool.

Other tools included: using theblade tool - to cut clips, using 'i' and 'o' keys to set in and out-points on clips - these identify the start and end of the section of footage you wish to use.

Another benefit of the FinalCut software was the multi video track. That meant we could sync footage on many levels and then cut footage up without moving it so the lip movement of our artists were maching the lyrics - an easy technique that ensure continuity.

We also added the 'Bad TV' effect, to highlight the 'fake' section of our video - as it gave the distorted effect, that we wanted to achieve.






We used a colour tint to create a black and white image, making the urban background look dull and mundane.





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In order to remove the green screen background, we had to use the 'Chroma Key' tool. This involved removing the green outlines behind the artists and then creating a 'matte' or template background. Watch the video below to see how the 'urban sprawl' effect was created using 'Chroma Key' on FinalCut.





We used footage of local 'urban' looking areas filmed from the back of my car and from a bus window, as it fit our gritty-urban genre. We then used the chroma key to take out the green screen and put our artist over the footage. It would not have been possible to do this on iMovie, which is why FinalCut is a more superior product.

I also used this tool to create the multi-colour background effect shown in the chorus. In order to do this I had to make a 'matte' or a colour background to go behind the artist. Then remove the green background and insert the coloured 'matte'.