How did you use media technologies in the construction and research, planning and evaluation stages?

Green Screen

During the construction period we filmed on a green screen. This enabled us to remove the background behind our artists and replace it.

For the chorus we replaced the green with the colours featured in our magazine advert to show linkage between the products. We also replaced some of the green with some genre-specific 'urban sprawl', this enabled us to appeal to our target audience and stay true to the genre. Without the green screen we would not have been able to achieve this, because it would have been extremely difficult to remove other backgrounds entirely. The green screen is completely green, so it means users can remove it completely without much hinderance - with some exceptions, when there is a lot of shadow from the lighting. In an ideal world, we would have been able to flood the backdrop thus avoiding the problem of shadowing, but on the whole it was not a major problem for our group.

We filmed using SD cameras, lighting, tripods and a fig rig as shown in the images below.