Tuesday, 29 June 2010

Analysis of a Top40 Pop Video - Roll Deep 'Good Times'

Mise-en-Scéne

Cinematography

Editing

Performance

Representation

CLUB: tinsel, balloons, drinks, girls in low cut clothes, boys in hoodies etc., fashionable – connotes youth

TAXI: travelling through London to club, building up to the ‘good time’. Girl wearing big glasses and playing up to camera

- Hand held camera, voyeur – the audience is at the club with the artists.

- talking straight to the camera, talking to the audience

- interesting angles, low angles of women dancing from the PoV of the men?

Fast editing:

- flash forward in taxi, visually exciting – can’t wait to get to get to the club

- flashes, match the strobe lighting in the club

- cutaways and split screens to show all the young people in the club having a ‘good time’

- Girls playing up to the camera, trying to get attention

- matches lyrics (eg, ‘Champaign popping’ – someone opens some Champaign)

- young people having a good time

- Rapper on the couch surrounded by women, stereotype of the ‘pimp’ figure in rap music

- girls in short clothes, stereotype of young women going out clubbing. Playing up to the camera, attention seeking?

- taxi in London, audience makes the connection.

The video relies heavily on stereotypes to create representations of the ultimate good time in a club.

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