Graphic Editing

This is demonstrated by mise-en-scene and cinematography and uses more graphical and pictorial elements.

For example,
Graphic Match: This is when two or more shots are linked by featuring similar graphics - such as a football in one shot and then the sun in the next shot, or man opening a can of beer, in the next shot a different man opening and drinking the beer.



Graphic Continuity: When specific colour or lighting levels are constant throughout a music video.